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Senior Digital Marketing Manager

Job Type
20 Jul 2022

We're Norton Rose Fulbright - a global law firm with over 50 offices and 7,000 employees worldwide.

Our London office is currently recruiting for a Senior Digital Marketing Manager. As well as the relevant skills and experience, we're looking for people who are innovative, commercial and value the work that they do. We celebrate multiple approaches and points of view and believe diversity drives innovation, so we're building a culture where difference is valued.

The Role

The main focus of this role is to implement and manage the firm's integrated marketing systems and digital marketing communications channels which underpin the activity of the Marketing and Business Development team across EMEA.

Key Responsibilities

  • Create and develop a marketing technology roadmap which supports the business across EMEA
  • Oversee the configuration, deployment, operation, and usage of existing platforms; working with IT as appropriate
  • Line management responsibility for executives working on each of the current systems (including website, email marketing, CRM, credentials management)
  • Ensure adherence to data privacy and other applicable regulations within the firm's MarTech stack
  • Report and provide performance analysis on marketing activities across all channels
  • Report on client data and engagement
  • Maintain regular contact and communication with platform providers to ensure we are leveraging our investment
  • Keep up to date with new developments and products, participate in research, analysis, and recommendations for new MarTech products and solutions
  • Work with other members of the marketing team to develop a more efficient and robust set of processes to support digital marketing/events and optimise client experience
  • Work with the head of marketing and business development operations to develop a better strategy for data capture and use

Skills and Experience Required

  • At least 6 years' experience (including both operational and strategic) of core marketing platforms including: website, email marketing, client relationship management, and credentials management.
  • Specific experience of the following platforms would be beneficial though not mandatory: Sitecore, Vuture, Interaction, PowerBi
  • Proven track record in managing complex digital marketing initiatives across all channels.
  • Ability to develop a team and manage external suppliers.
  • Ability to project manage and work both independently and with a range of other stakeholders.
  • Senior MBD experience within professional services firm working internationally.
  • Successfully deployed technology solutions, ensuring adoption.
  • Significant experience in change management and process improvement techniques.
  • A strong understanding of data management fundamentals, including GDPR requirements and compliance.
  • Excellent communication and stakeholder management.
  • Natural influencing skills, with an ability to work successful with both junior and senior people.
  • Highly effective organizational skills; capable of prioritising workloads, managing multiple projects and negotiating deadlines.
  • A strong collaborator, bringing people together across offices and functions to work effectively in virtual teams.
  • Both strategic and pragmatic; working to deliver a long-term strategic plan while ensuring a regular delivery of practical improvements.
  • A research-based approach - taking the time to understand the pressures faced by our lawyers and members of the MBD team to help priorities and shape the priorities.

Our clients come first and whilst we have a high performance culture and work hard as a team, in return we offer range of competitive benefits including:

  • 25 days hols + Bank hols - Buy up to 5 days
  • GP Service
  • Bupa Healthcare
  • Pension
  • Flexible working

In addition, we are proud of our established health and wellbeing programme which supports our employees through mental, physical and lifestyle challenges.

Norton Rose Fulbright is committed to promoting a diverse workforce and an inclusive workplace where everyone can realise their full potential and career ambitions on the basis of merit and skill. We offer a range of family friendly and inclusive employment policies, flexible working arrangements, and employee networks. Find more about Diversity and Inclusion here.

Norton Rose Fulbright is an equal opportunities employer. We will make reasonable adjustments to our application process to ensure that you have the best chance of success. We understand that there's not a "one size fits all" approach to adjustments so our team will work with you individually to understand more about your requirements. Please contact our Recruitment team on

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  • Job Reference: 662544183-2
  • Date Posted: 20 July 2022
  • Recruiter: Norton Rose Fulbright Llp
    Norton Rose Fulbright Llp
  • Location: London
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent