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Marketing Executive - Social Care Recruitment

Location
London
Salary
£29,000 to £40,000
Job Type
Permanent
Posted
20 Jul 2022

The Prospero Group, is proud of its status as one of the leading recruitment agencies in the UK.

With 11 offices in the UK and 5 offices overseas we are home to a number of staff recruiting across a diverse selection of specialisms.

We see ourselves as much more than just a recruitment business as our values and vision reflect. Our values: "Family, Trust, Quality, Professionalism and Empowerment" Our vision: "To be the recruitment and training agency of choice for clients and candidates" We are now looking for people who share our values and vision to join our group and help the Prospero family to grow.

Having just been voted one of the best companies to work for in 2021, we offer a rewarding and progressive environment where you can truly build a career.

Summary and Duties

  • Oversees all marketing for social care division
  • Manages the long term contract marketing strategy
  • Ensures the marketing team effectively fulfils the organisations marketing strategy
  • Ensures that the Depts feed into the Marketing Dept, and work in collaboration to ensure maximum return
  • Plan SMART objectives, and follow through to implementation, action, timings and cost
  • Carries out competitor analysis to ensure the company's marketing strategy is competing effectively.
  • Reports on all marketing activities

Driving quality candidate acquisition

  • Plan and implement monthly promotional campaigns to acquire candidates
  • Manage and improve the lead generation campaign to drive candidate acquisition, measuring results / ROI
  • Follow through the customer journey from start to end
  • Plan and implement the candidate acquisition, in line with our long term drive strategy.

Planning, implementing and measuring in line with company objectives

  • Plan SMART objectives, and follow through to implementation, action, timings and cost
  • Develop and deliver marketing and communications strategies for the organisation.
  • Follow through communications and marketing during the customer CRM journey - from awareness, to application, registration, and retention
  • Co-ordinate marketing campaigns with sales activities in particularly sales calendar and candidate acquisition strategies
  • Complete various marketing projects at the request of senior directors, user insights and measures and improve future marketing and digital plans
  • Measure results and ROI of marketing activity
  • Oversee the company's marketing budget and ROI
  • Plan and implementing promotional campaigns

Requirements of the role

  • Bachelor degree in Marketing.
  • Qualified member of the CIM or equivalent.
  • Ability to plan and report on SMART objectives
  • Ability to devise strategies to drive online traffic to the company website.
  • Ability to track conversion rates and making improvements to the website.
  • Ability to develop and manage digital marketing campaigns
  • A good understanding of a range of techniques including paid search, SEO and PPC
  • Experience in overseeing social media campaigns
  • Experience in managing online brands and product campaigns to raise brand awareness
  • A 'can do attitude'
  • Attention to detail
  • A commercial attitude
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Details

  • Job Reference: 662541384-2
  • Date Posted: 20 July 2022
  • Recruiter: Prospero Teaching
    Prospero Teaching
  • Location: London
  • Salary: £29,000 to £40,000
  • Sector: Sales & Marketing
  • Job Type: Permanent