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Head of Marketing - Events

Location
City Of Westminster, London
Salary
£50,000 to £60,000
Job Type
Permanent
Posted
20 Jul 2022
Head of Marketing - Events

£50,000 - £60,000 + Bonus + Excellent Benefits

Industry-leading events business seeks a Head of Marketing to curate and grow communities within Healthcare tech markets. You will manage a team of marketers and be expected to train and grow this team going forwards.

A fantastic opportunity has arisen for a passionate and hard-working event marketer to join our client s expanding exhibitions marketing team. Their events are an established and leading brand and portfolio of with a clear strategy for growth and we are now seeking an experienced and passionate Head of Marketing to join their rapidly growing team.

Role

As Head of Marketing, your primary role will be to curate and grow the communities within Healthcare technology markets with a focus on delivering high level commercial and networking opportunities through a 365-engagement campaign. Building the brand and its importance to this fast-moving community is critical to deliver excellent high-level exhibitions and adjacent events.

Main Duties and Responsibilities:

You will be working alongside the Event director to research, write and implement the strategic marketing plan, and be responsible for the day-to-day execution of the overall exhibitor and visitor campaigns for the exhibition as well as meet ups and networking events.

You will also provide strategic support to the sales team to ensure the commercial success of the exhibition, which includes the creation of sales support materials, generating sales leads and sales marketing campaign planning.

If you are an exhibition marketer with strong copywriting ability, extensive experience of multi-channel marketing, have outstanding organisational skills and the intuition to lead on new marketing techniques and channels, then this could be the right environment for you:

Team Management

Line manage, develop and inspire a team of talented marketers

Ensure the successful delivery of marketing campaigns in line with agreed objectives, KPIs, and the event and portfolio strategy

Support and champion the roll out of new processes and ideas

Work closely with the sales team to ensure all opportunities are maximised i.e. set up of workflows, sales sequences, tasks etc

Responsible for the healthcare events websites, including the customer journey, aesthetics, tracking and continued optimisation

Essential Skills and Experience:

Around 5 years of B2B marketing experience, within the events sector

Stakeholder Engagement: Builds strong relationships (internal/external)

Line management and mentoring experience is essential

HubSpot experience is highly desirable

Candidate must be data-driven and able to demonstrate proven marketing measurement and optimisation of campaigns

Strong copywriting and proofing skills

What our client offers

Competitive Salary

Enrolment in our annual profit share scheme with a possible bonus of 20% or more.

37.5 hour week

25 days holiday (increasing 1 day per year to a max of 28 days)

Day off for your birthday

Flexible working

Perkbox

Access to corporate discount at over 3500 UK gyms

Tech scheme

Cycle to work scheme

Workplace Nursery scheme

Group Life Assurance

Employee Assistance Programme

Pension Scheme

Opportunities for professional growth

Summer and Christmas Parties and team socials

Lipton Media is a dynamic, proactive and progressive media recruitment agency solely dedicated to the media industry. We are leaders across media sales and creative opportunities.

We cover: media, digital media, print, exhibition, event, conference, outdoor and radio sales, in addition to marketing, conference production and editorial jobs.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next move
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Details

  • Job Reference: 662714844-2
  • Date Posted: 20 July 2022
  • Recruiter: Lipton Media
    Lipton Media
  • Location: City Of Westminster, London
  • Salary: £50,000 to £60,000
  • Bonus/Benefits: Excellent Benefits + Bonus
  • Sector: Sales & Marketing
  • Job Type: Permanent