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Content Marketing Manager

Reading, Berkshire
£50,000 to £55,000
Job Type
20 Jul 2022
The Company: Our client are a fast growing cloud services and infrastructure support business that have seen rapid levels of growth over the last few years .They have very ambitious plans to grow, and are looking to double in size over the next 18 months. With new clients coming on board at a rapid rate, this hire is now deemed as a critical .This Content Marketing Manager role is brand new and will form part of a 15 person team that will be responsible for generating highly qualified leads for the business.

The role of Content Marketing Manager:

This brand-new role will be part of a newly built marketing function. Reporting to the VP of Marketing this role will be responsible for creating medium and long format content pieces that will feed into the business content marketing strategy.

Examples of the type of objectives that will be associated to this role will include: Quantity of articles created, quality of articles created, website and social media traffic numbers, google page ranking and back-links secured.

The Content Marketing Manager sits in the marketing department and will therefore be responsible for building an annual content calendar that will support campaign activity to acquire new clients globally.

If you have solid B2B content marketing experience , where you have written content for a tech/SaaS business then this is the role for you.

Responsibilities for the position of Content Marketing Manager:

Research, create, write, edit, and update content assets across various content streams. You'll work on blog posts, case studies, ads copy, landing pages, etc.
Work closely with DevRel, Engineering, and external contributors (freelancers and agencies) to create high quality content that is optimized for SEO and conversions.
You will be the voice of the business in social media by crafting great social media posts that drive traffic, generate engagement, and build community with developers and engineers.
Own the publication and distribution process. You will share content in the appropriate communities, pitch it to newsletters and publications, and get other companies and blogs to link to it.
Independently determine new topics we could write about as well as opportunities to repurpose existing content, based on research and SEO best practices.
Analyse key metrics of content marketing and suggest improvements to increase engagement and conversions.
Participate in forming and executing the content strategy.To be considered for this role you must have:

A degree in Journalism, English, Marketing or related field
4+ years' experience in a B2B commercial content marketing role
Worked in the Tech/SaaS industry
Written content across multiple forms
Experience in working with external industry specialists to create content pieces
Experience working on marketing campaigns that are informed by engaging contentThe Package for Content Marketing Manager :

Salary: £(phone number removed)
Flexible working
Outstanding company cultureLocation: The position of Content Marketing Manager is based in Reading.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role
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  • Job Reference: 662713260-2
  • Date Posted: 20 July 2022
  • Recruiter: BMS Performance
    BMS Performance
  • Location: Reading, Berkshire
  • Salary: £50,000 to £55,000
  • Bonus/Benefits: flexible working policy
  • Sector: Sales & Marketing
  • Job Type: Permanent